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Find your science-backed laugh formula in under 3 minutes, no cat videos required

Because research shows we need at least 15 minutes of laughter each day—but most people struggle to fit it in—we created this to make humour practice effortless.

We diagnose what actually makes you laugh, then prescribes a 15-minute daily practice that fits your life and your humour style

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Discover your humour DNA

Discover your Humour DNA

Answer 32 quick, research-validated questions. We measure four humour styles—Affiliative, Self-Enhancing, Aggressive, and Self-Defeating—to see where your natural smile muscles live. It’s anonymous, mobile-friendly, and done before your coffee cools.

See your personalised Laugh Pack

Get your personalised Laugh Pack

Instantly receive a ranked list of laugh-boosting micro-actions. Each card shows:

  • Short instruction:exactly what to do in one line.
  • Match score:how closely it fits your humour profile.
  • Why it works:a one-paragraph science explainer when you click for more.
Get my laugh pack

Your laugh pack preview

Sneak peek of the Laugh Pack items you might get:


Two truths and a joke

Two truths and a joke

At lunch, share two real facts and one joke; let others guess which is which.

Laugh walk

Laugh walk

Walk outdoors and exhale a soft “ha” every third step for five minutes.

Micro-impression roulette

Micro-impression roulette

Spin a random name generator; do a 10-s silly impression of whoever pops up.

Gibberish translation relay

Gibberish translation relay

Speak nonsense sounds; partner 'translates' into an epic narrative.